Natural Light
One important thing to consider during the garment production process is how a final product will look in natural light.
Earlier in the year, we held a staff meeting by the northern Italian Lago Di Garda. Our team consciously gathered outside on the patio when finalizing the fabric colors for the new collection, in order to see how certain colors would change appearance in natural light.
In another similar episode whilst visiting a Florentine atelier, we were in search for a very particular olive green; a well-balanced color to become the inspiration source for one of our future products. We turned off all room lights and opened every single curtain, then proceeded to lay out forty or so, vintage and archive pieces across the floor for study. The various depths and nuances in the fabric colors immediately became clear to everyone in the room. Under fluorescent light these differences were so slight that it was almost impossible to discern.
At first I didn't have a thorough understanding of it either. But as I continued to observe fabrics in different lighting situations, I began to feel that natural light somehow allowed products to be viewed in a more honest way.
These days, whether at home or at my atelier, I try to not use artificial lighting as much as possible. I don't want to miss the hidden textures and color palettes that may be found in the most unassuming places.
Visvim
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